Prada Brand

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Prada, Italian Fashion Company.
The company, originally known in Italian as Fratelli Prada ("Prada Brothers"), was founded in 1913 by Mario Prada. In 1978, Mario's granddaughter Miuccia Prada inherited what was still a leather goods business from her mother, and led the company's expansion into haute couture
Following lead in other companies in a popular trend of large labels to absorb as many other fashion houses as possible, Prada took on large debts to take on the financially floundering Rome-based house of Fendi in the early 1990's. Prada shared shares in Fendi with the Louis Vuitton Moet Hennesy (LVMH) company. Prada was unable to turn around/support the money losing Fendi label, and sold its shares to LVMH. Prada is still to recover from this debt. The only brand to avoid the pitfalls of forming a large luxury label company is that of Giorgio Armani.