Gucci Brand


View New Spring - Summer 2006 Collection of Handbags
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View New Spring - Summer 2006 Collection of Shoes
View New Spring - Summer 2006 Collection of Wallets

Gucci, or the House of Gucci, is an Italian haute couture establishment. It was founded by Guccio Gucci (1881-1953) in Florence in 1921.
History of the Gucci house
Gucci remained one of the premier luxury goods establishments in the world until the late 1970s, when a series of disastrous business decisions and family quarrels brought the company to the verge of bankruptcy. At the time, brothers Aldo and Rodolfo controlled equal 50% shares of the company, though Aldo felt that his brother contributed less to the company than he and his sons did. In 1979, Aldo developed the Gucci Accessories Collection, or GAC, intended to bolster the sales for the Gucci Parfums sector, which his sons controlled. GAC consisted of small accessories, such as cosmetic bags, lighters, and pens, which were priced at considerably lower points than the other items in the company’s accessories catalogue. Aldo relegated control of Parfums to his son Roberto in an effort to weaken Rodolfo’s control of the overall operations of the company.