Fendi Brand

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Fendi - Italian Fashion Desigber Brand
Fendi is an Italian fashion designer brand founded in 1925. It's most famous for its selection of shoes and furs. Fendi boutiques can be found all over the world. In recent years, Fendi entered the American market with stores in New York, Bal Harbour, and the Galleria in Houston.
By 1966 Fendi had presented its first couture fur collection, designed by Lagerfeld. It was an immediate success with foreign buyers. Marvin Traub, president of Bloomingdale's, discovered Fendi's leather goods and introduced them to the United States. Other outlets soon followed, and today Fendi has a large store on New York's Fifth Avenue, as well as numerous Fendi boutiques around the world.
In 1969 Fendi presented its first ready-to-wear fur collection at Palazzo Pitti in Florence, bringing continuously evolving techniques and imaginative designs to lower-priced furs without sacrificing quality. When the sisters couldn't find the fabric clothes they wanted to show under the furs their ready-to-wear line was born, again to great success. It wasn't long before the "young" Fendissime line was born, followed by perfume and other licenses.